Experiential Marketing in Action + OTOs

Are your students frustrated of old marketing techniques that no longer produce results? Are they looking for a new strategy to stand out in today’s congested market?

What if you could teach them a method for converting potential consumers into dedicated fans, increasing engagement and repeat sales?

That is exactly what our course on Experiential Marketing in Action provides. By focussing on immersive experiences, your students will learn how to design compelling, memorable campaigns that engage audiences on a deeper level.

With customisable materials, you can easily develop your own unique program and identify yourself as a marketing specialist.

What is Experiential Marketing in Action?

“Experiential Marketing in Action” is a course that teaches businesses and marketers how to create immersive, interactive brand experiences that truly engage their customers.

Rather of using traditional marketing strategies, this approach invites customers to interact directly with products or services, resulting in memorable, shared experiences. From pop-up shops and live demonstrations to virtual tours and social media contests, this course teaches you how to use unique techniques to develop emotional connections, build brand loyalty, and generate word-of-mouth buzz. With customisable and brandable materials, educators, coaches, and consultants can quickly set up and teach experiential marketing to their clients.

Experiential Marketing in Action Features:

FE – Experiential Marketing in Action – $97

Module 1: What is Experiential Marketing?

Students will understand the definition and benefits of experiential marketing. They’ll determine which aspects will offer the most returns in the next six months.

Module 2: Refine Your Target Audience for Experiential Marketing.

To improve campaign resonance, students will be guided through the process of gathering audience preference data and creating a complete persona for their ideal target audience.

Module 3: Develop Unique and Memorable Concepts.

Students will personalise campaigns based on their brand principles, selecting themes and brainstorming unique activities to reach their target audience.

Module 4: Engage Multiple Senses and Emotions.

Students will learn how to combine all five senses into their campaigns, creating immersive experiences that are more memorable and impactful.

Module 5: Leverage Technology and Innovation

Students will explore appropriate technologies and discover unique methods to improve engagement and connectivity through exciting, multisensory activities.

Module 6: Select and Implement Your Experiential Marketing Campaign

Students will select their first campaign idea and develop a detailed plan for execution, including promotional strategies.

• Lesson 1: Choose complementary activities to maximise total impact.
• Lesson 2: Create an engaging message and promotional techniques to maximise interaction.

Module 7: Measure and Optimise Results.

Students will choose metrics that are relevant to their aims in order to assess the efficacy of their experiential marketing campaigns.

Module 8: Plan Your Next Priorities.

In this final session, students will strategise their next campaigns, study best practices for remaining current in marketing, and plan next action steps to achieve their objectives.

OTO1 – Experiential Marketing in Action – Course Quizzes – $19

The “Experiential Marketing in Action” course contains fascinating quizzes for each module, which are intended to improve student comprehension and recall. These quizzes are readily linked into popular online course systems like Teachable and Podia, allowing you to efficiently assess your students’ knowledge. You can also use quizzes in live training sessions to encourage debate and engagement among participants.

Creating quizzes is simple: simply create a quiz unit, upload your questions and answers, then mark the correct options. Additionally, WordPress users can use plugins such as Thrive Quiz Builder to create an effective quiz that directs students to appropriate content depending on their responses. These interactive aspects enhance learning while also creating a dynamic learning environment that encourages engagement and participation.

OTO2 – Overcome Challenges in Experiential Marketing Workshop – $27

The Overcome Challenges in Experiential Marketing Workshop is intended to offer you with all of the tools you need to lead a successful session. This workshop includes the following:

• Facilitator Instructions: Comprehensive, step-by-step instructions for each phase of the workshop, guaranteeing a smooth session flow. (available in Word)
• Slides: Professionally created presentation slides outlining key themes, ideal for conducting a live session. (available in Canva and PowerPoint)
• Challenges: Facilitator Version: A detailed review of five common experiential marketing difficulties, with hypothetical examples to spark discussion. This version offers recommended responses to help your pupils develop creative alternatives. (available in Word)
• Student Workbook: A dedicated workbook allows participants to jot down their thoughts, ideas, and reflections as they go through the difficulties, so increasing engagement and retention. (available in Canva and Word)

Experiential Marketing in Action – Course Materials

The Experiential Marketing in Action course includes a comprehensive suite of brandable and customisable resources for effectively teaching and selling your course. Here’s what’s included.

Student Materials

• Course Book (Student Guide): An extensive 8,068-word guide with content and activity instructions for self-study or workshops.
• Action Guide: A 37-page resource to help students take actionable steps based on what they learn.
• Worksheets: Various worksheets for finding experiential marketing, collecting psychographic data, creating multimodal experiences, and organising campaign content.
• Campaign Planner: A spreadsheet for tracking campaign information, with an example.
• Summary Cheat Sheet: A 3,007-word fast reference sheet designed for speedy review.
• Graphics: 39 visual aids in.pptx and.png format to help you comprehend.
• Canva Templates: Five editable templates for personalising content to match your brand.
• Course Overview Infographic: A visual representation of the course modules and lessons.
• Course Roadmap: A high-level overview of the student’s progress throughout the course.

Instructor Materials

• Slideshow: A pre-made presentation of 185 slides for classroom, webinar, or video education.
• Speaker Notes: A complete script with guidelines to help you educate.
• Evaluation Form: Collect student input for course development.
• Course Delivery Email Templates: You can customise emails for course delivery and interaction, such as welcome, module notifications, congratulations, feedback requests, and testimonials.
• Implementation Guide: Instructions for efficient delivery and quality assurance.

Lead Generation Materials

• Lead Magnet: A 14-page guide with ten experiential marketing strategies for small businesses to acquire new subscribers.
• Opt-In Follow-Up Emails: Five automated emails to help subscribers become customers.
• Bonus Blog blogs: Five pre-written blogs to spark conversation and enthusiasm for the course.
• Bonus Social Media Posts & Images: 20 social media sharing ideas to help promote the course.

Sales Page Copy

• Sales Page Copy Template: To maximise conversion, modify sales copy using the provided template.

All contents are delivered in docx, pptx, xlsx, and Canva formats, making it easy for you to start teaching right away!

Experiential Marketing in Action – Pros:

• Hands-On Learning: Students participate in practical, step-by-step activities that encourage active engagement and a better comprehension of subjects.
• Immediate Application: The course enables students to apply what they’ve learnt straight away, resulting in immediate results and strengthening their understanding.
• Fully Customisable: Instructors may quickly adapt course content to reflect their brand and answer unique client needs, increasing relevance and engagement.
• The course style is customisable, allowing for a variety of distribution methods such as online courses, webinars, live workshops, and one-on-one coaching sessions.

Experiential Marketing in Action – Cons:

• Resource Intensive: Creating a full experiential marketing training may involve significant time and resources, particularly for customisation.

Who Should Use Experiential Marketing in Action?

• Course Creators: This course is ideal for anyone wishing to supplement their income by offering experiential marketing as a single product, part of a larger package, or as part of a sales funnel.
• Trainers and Coaches: Ideal for educators looking to become trusted advisors, delivering actionable insights that allow students to use what they’ve learnt instantly in their enterprises.
• Entrepreneurs: Ideal for business owners looking to strengthen customer relationships with powerful training that promotes loyalty and repeat business.
• Content Marketers: Ideal for individuals or businesses wishing to expand their offers with ready-made, customisable materials that save time and effort in course development.
• Membership Site Owners: Ideal for those looking to enhance their membership sites with great training resources that may be offered as exclusive content.

Experiential Marketing in Action – Conclusion

Are you ready to upgrade your marketing strategy? By obtaining a license for Experiential Marketing in Action, you acquire the ability to tailor the material to your brand and style, allowing you to create memorable experiences for your audience. Plus, with over 30 years of instructional design experience, you can teach with confidence and effectiveness. Don’t pass up this opportunity to improve your products and drive success for your clients.

Join us at Coursescheaply to group buy Experiential Marketing in Action today! Click the “Add to Cart” button below to get your license and begin altering your marketing approach!