Caitlin Schlichting – AdWords IQ Academy

What is Adwords IQ Academy?

I’ve Put All Of My Knowledge Into An Ever Growing Video Library

This is a multi-module online course with heavy focus on technical learning (the platforms and the services themselves). I will give you step-by-step guidance on how to set up a campaign, select ad groups and keywords, then optimize your ads through keyword management and negative keywords. And that’s just the beginning…

You will learn the difference between PPC and SEO, how to write good ad content, best practices and how to avoid common mistakes. I’ll also show you CPA techniques, advanced tracking techniques and how to properly audit an existing AdWords account that you’ve taken over.

By the end of the course, you will know the components of a successful AdWords campaign – as well as a basic mastery of how online advertising works.

Becuase there is so much content here in AdWords IQ Academy, I have decided to set you up for total success and release one module a week for eight weeks! This is the best way for you to learn this content and implement it successfully into your business model!

Here’s What You’ll Get:

Access to a video library with over 40 video lessons.

3 months FREE access to a private student’s only Facebook group.

3 months FREE access to my Live Account Audits.

Lifetime access to future updates & new videos.

Priority access and pricing on all future courses & events.

INSIDE THE ACADEMY

Take A Sneak Peek At The Content Inside The Academy!

Module 1

The Basics – Foundation Ads Overview

What It Is

How It Works

Who It Works For

Who It Doesn’t Work For

How And Where Do Ads Appear

How The Auction System Works

How Keywords Work

Account Structure

Writing Ad Copy

Ad Extensions

Module 2

Setting Up A Search Campaign

How To Set Up An Account

Using Google Keyword Planner

Exploring the AdWords Interface

How To Create Your First Campaign

The Process of Creating Ads

Module 3

Setting Up Your First Campaign

Fundamental Thinking And Outlining Before You Begin

Choosing Your Campaign Type

Ad Design Basics

Traps To Avoid

Module 4

Setting Up Shopping Ads

How to Set Up Your First Shopping Campaign

Create Product Groups

Setting Your Bids

Adding Negative Keywords

Module 5

Setting up Gmail Ads

Getting Started With Gmail

Why Gmail is So Powerful

Growing Your Audience

Module 6

Landing Pages

Setting Up Your Lead Generation Landing Pages

Find A Solution

Template’s That Convert

Module 7

Tracking & remarketing

Analytics

Conversion Tracking

Phone Call Tracking

Module 8

Monitoring, Optimization, And Reporting

Search Term Reports

Auction Insights

Location Reports

How To Calculate ROI

Setting Up Experiments

Monitoring Quality Score

Keyword Optimization

Bid Optimization

Analyzing Opportunity

SalesPage (more info)  Archive

Caitlin Schlichting – AdWords IQ Academy : Videos, PDF´s

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