Micro-Moment Marketing PLR + OTOs

Consider this scenario: a prospective client is using their phone to look for a last-minute gift suggestion or a fast cure, such as the closest coffee shop. They’re prepared to take action and anticipate receiving prompt responses with a few taps. These are “micro-moments”—brief, impactful moments when companies have a fantastic chance to engage and meet a need. However, the majority of businesses lose out, allowing these priceless opportunities to pass. The goal of micro-moment marketing is to grab those moments, provide the ideal solution at the ideal moment, and transform a quick search into a lasting relationship with a consumer.

What is Micro-Moment Marketing course?

The Micro-Moment Marketing course is a comprehensive program designed to empower small business owners and marketers to capture those critical “micro-moments” when customers are actively making decisions. These brief moments arise when a customer uses their device to get instant answers while they’re looking for a quick solution or recommendation. The training gives companies the tools they need to be present when customers need real-time information, transforming these exchanges into meaningful relationships.

An instructor can teach and sell a whole micro-moment marketing program with this brandable and customisable course package. It consists of:

• Campaign Planner Slideshow with Speaking Notes, Worksheets
• Action Guide, and Course Book and Cheat Sheet
• Sales Funnel for Lead Generation Content

Micro-Moment Marketing Features:

FE – Micro-Moment Marketing – $97

A number of focused topics make up the Micro-Moment Marketing course, which aims to equip students with the practical skills they need to recognise and seize important micro-moments in the customer journey. A synopsis of the main modules and their main takeaways is provided below:

Course Introduction

Setting the tone for the entire course, the adventure starts with an interesting overview. The purpose of this introductory lesson is to inspire students by enabling them to establish clear objectives and comprehend the revolutionary possibilities of micro-moment marketing.

Module 1: Use Moments of Truth to Define Your Customer Journey

Through the identification of critical moments of truth, such as the choice to buy or contact customer service, students in this module learn how to analyse the customer experience. Knowing these important touchpoints makes it easier to pinpoint the locations of micro-moments in the customer experience.

Module 2: Identify the Micro-Moments Inside the Moments of Truth

Module 2 builds on the customer experience by helping students identify micro-moments inside these truthful moments. Here, students get the ability to identify real-time indicators that indicate an urgent need for action, enabling companies to assist clients when they need them.

• Lesson 1: Optimise Your Client Experience creating more individualised and focused marketing by utilising micro-moments.
• Lesson 2: Real-time identification of micro-moments, including ways to meet customers’ urgent demands.

Module 3: Create Micro-Moment Messages

Students create content for micro-moments in this session. They work on creating messages that are effective, succinct, and clear, making sure that each piece of content addresses the pressing needs of both current and new clients.

• Lesson 1: Effective Content for Micro-Moments: Creating meaningful content requires understanding the customer’s perspective.
• Lesson 2: To boost engagement and conversion, provide targeted content for customer micro-moments.

Module 4: Leverage Micro-Moments through Marketing

In order to reach customers where they are most active, this session examines the use of social media interaction, SEO optimisation, and mobile-first design to seize micro-moments.

• Lesson 1: Making material accessible on all devices with mobile optimisation.
• Lesson 2: Make sure your content is search engine optimised to remain relevant and visible during high-intent searches.
• Lesson 3: Social Media Tactics: Using relevant and timely social media interactions to engage customers.

Module 5: Ensure Micro-Moments’ Success

Students get knowledge about how to establish a customer-focused company culture that values small moments. By addressing prevalent issues, the program prepares students to apply micro-moment tactics in a sustainable and efficient manner.

Module 6: Implement Your Micro-Moments Strategy

By combining all of the earlier modules, this module assists students in developing a coherent, workable plan that is specific to their company’s requirements. Additionally, they learn how to choose KPIs that will allow them to assess how well their micro-moment marketing campaigns are working.

• Lesson 1: Create Your Plan – strategically aligning micro-moments with the customer journey.
• Lesson 2: Measure Your Success: Assess progress with data-driven metrics.

Module 7: Next Steps

In the last module, students design forward-looking tactics to improve their micro-moment marketing approach and concentrate on remaining responsive to changing client behaviours. Additionally, this module promotes the creation of action plans to assist students in consistently reaching and surpassing their objectives.

OTO1 – Micro-Moment Marketing – Course Quizzes – $19

You can easily gauge your students’ comprehension by including these exams in your online course platform. As an alternative, use them independently to encourage participation and discussion during a live training session.

Most good course systems, like Teachable and Podia, let users publish simple quiz questions in their paid subscriptions. Just add a quiz unit, upload the questions and answers, then mark the correct responses to finish the work. With a WordPress plugin like Thrive inquiry Builder, you can even construct your inquiry and guide visitors to the relevant page.

OTO2 – Micro-Moment Mini-Lab: Skill Practice Workshop – $27

You will receive the following in the Micro-Moment Mini-Lab:

• The facilitator’s instructions include comprehensive rules for each part of the session. (in Word)
• Throughout the live session, you will mostly use slides as your talking points. (in Canva and PowerPoint)
• Conditions: The facilitator version consists of three fake businesses and four fake customers at different micro-moments in their customer journeys. This facilitator version offers suggested answers in case your students need further guidance. (in Word)
• Your students can write down their ideas, thoughts, and reflections in the student workbook as they progress through the session. (in Canva and Word)

Micro-Moment Marketing Course Material

A wide range of resources are available in the Micro-Moment Marketing course to help teachers and students at every stage of the learning process. Below is a thorough summary of the materials covered in the course:

Student Materials

• Course Book (Student Guide) (8,801 words, 88 pages)

  A thorough manual with directions for activities and content for making an eCourse, live workshop, or self-study course. Without the significant time and money commitment usually needed to create such content from scratch, this material provides a wealth of knowledge and tactics.

• Action Guide (32 pages)

  This guide ensures a high degree of student satisfaction and achievement by helping students apply what they have learnt to accomplish practical results.

• Customer Journey Map (4 pages)

  Available in both DOCX and Canva formats, this editable template assists students in mapping out important moments of truth and micro-moments in their customer journeys.

• Identify Micro-Moments Exercise (9 pages)

  A hands-on activity that helps students become familiar with the idea of micro-moments through real-world settings.

• Content Exercises (16 pages)

  Two sets of tasks designed to assist students in determining the most efficient methods for producing content for micro-moments.

• Content Creation Checklist (2 pages)

  A helpful checklist designed to help students create material for micro-moments.

• Micro-Moment Marketing Planner (6-tab spreadsheet)

  A methodical planner that lists six crucial steps for integrating their micro-moment approach.

• Summary Cheat Sheet (3,579 words, 37 pages)

  A concise reference manual that offers crucial information, saving time for both teachers and students by eliminating the need to consult the course book or videos.

• Graphics (47)

  The course book and presentation contain eye-catching visuals to improve comprehension and make the material more interesting. accessible in PNG and PPTX formats.

• Course Overview Infographic

  A graphic depiction of the course framework that includes all of the modules and courses, assisting students in efficiently navigating their educational path. available in PNG, PDF, and PPTX formats.

• Course Roadmap

  Available in PPTX, PDF, and PNG formats, this high-level visual guide shows students’ progress through the course and highlights significant accomplishments.

Instructor Materials

• Slideshow (187 Slides)

  A ready-to-use presentation that is broken down into lesson and module, perfect for webinars, video conferences, and classrooms. Instructors may concentrate on providing insightful content because this material saves them time and effort.

• Speaker Notes

  The comprehensive notes that go with the slides give teachers a comprehensive script and direction, guaranteeing delivery clarity while allowing for individual examples and anecdotes.

• Evaluation Form

  An evaluation form is a tool used to collect student input, which helps teachers improve the learning process and further tailor the course.

• 5 Course Delivery Email Templates

  Adaptable email templates made to facilitate efficient student communications at every stage of the course lifecycle, such as:

  • To welcome new enrollees, send a welcome email.
  • Module/Lesson Email: To maintain students’ interest and motivation during the course.
  • Congratulations! Email: To commemorate finishing the course and provide a roadmap for the future.
  • Email feedback: To get opinions about the course.
  • Testimonial Email: To ask students to provide feedback regarding their experiences and outcomes.
• Implementation Guide, Instructions, and Top Ways to Deliver Your Training

  A tool that ensures high-quality training results while assisting teachers in choosing the most effective delivery approach for their audience.

Lead Generation Materials

• Lead Magnet: Assessment – “Are You Ready to Capture Your Customers’ Micro-Moments?”
  A 9-page assessment tool with 25 questions that evaluate how well a business captures micro-moments, serving as a valuable resource for attracting potential students to the course.
• 5 Follow-up Emails
  Designed to nurture leads after they receive the lead magnet, increasing credibility and facilitating course sales.
• Bonus Blog Posts
  Pre-written content to spark discussion on your blog, enhancing course visibility:
  • 6 Best Practices to Optimize Your Mobile Website for Micro-Moments (526 words)
  • 6 Tips to Leverage Local SEO to Capture ‘I-Want-to-Go’ Micro-Moments (538 words)
  • 7 Strategies to Identify Key Customer Touchpoints for Micro-Moments (569 words)
  • How to Harness Social Listening to Capture Real-Time Micro-Moments (560 words)
  • Top Tips to Create Effective CTAs for Different Types of Micro-Moments (565 words)
• Bonus Social Media Posts & Images
  A collection of 20 tips for sharing on social media to promote the course and engage potential students.
• Sales Page Copy Template
  A customizable template for landing pages, designed to convert visitors into students by resonating with their unique needs and interests.

Pros and Cons of Micro-Moment Marketing

Pros:

• Timely Engagement: By connecting with clients at critical junctures in their decision-making process, micro-moment marketing helps firms increase conversion rates.
• Customer-Centric: It emphasises providing pertinent content that meets the demands of the customer right away in order to build loyalty and trust.
• Flexibility: Teachers can completely customise the Micro-Moment Marketing course contents to fit their audience and brand.
• Practical Application: Students are able to put what they have learnt into practice right away, which guarantees quicker outcomes and raises the course’s perceived value.

Cons:

• Resource-intensive: Using micro-moments effectively necessitates constant observation and fast reaction times, which can put a strain on resources, particularly for small organisations.

Conclusion

Businesses have a rare opportunity to improve consumer engagement and get quick results with the Micro-Moment Marketing training. Its extensive resources and adaptable content make it easy and quick to launch your own trademark program.

Consider getting the Micro-Moment Marketing course from Coursescheaply along with other helpful materials for a reasonable fee. In addition to improving your marketing approach, this combination will establish you as a reliable consultant to your customers. Take advantage of those important micro-moments by changing your strategy now!